I'm doing a presentation to a group of patient navigators and case managers. The social worker who asked me to come suggested, "If you have a standard power point, that would be great."
Which got me thinking...I really don't have a standard spiel. I have a version for midwives and lactation consultants that is totally different than the one for small businesses in the nearby area that is totally different than what I'm going to be telling the case workers. I mean, I guess underneath it all, it's the same stuff.
For small businesses, I emphasize convenience, decreased absenteeism, happier and productive employees.
For midwives (who then recommend me to their patients), I emphasize the personalized care, slower pace, play room, breastfeeding support, and easy phone access for anxious new moms.
For the case managers, I'm emphasizing how dpc helps fill some of the gaps in our Healthcare system, that it works well for people with high deductibles or who are uninsured or don't qualify for subsidies or Medicaid for various reasons.
Do you have particular audiences you tailor to?