Are you talking about peers or patients? Or another population?
With peers it's pretty easy to talk about DPC - I think most people are burned out or close to burning out they can see the good in DPC. Those that don't I try to address each specific concern as they come up. Example: But there's a shortage and DPC doesn't see as many patients. Systemic response: If less people are quitting early, switching from primary care to urgent care, or choosing primary care because of DPC, and less people are literally killing themselves because of burnout, then I don't think it's an issue. Personal response: If I didn't do this, I'd probably be working at Starbucks in 2 years. Then none of my patients would have a doctor.
With patients I usually talk about what I like about DPC and the access, relationship, and leaving the big-box-short-visit-never-can-get-in-with-your-own-doctor system. I would not be exaggerating to say almost every patient I talk to about DPC thinks it a great idea - but not all of those people want to do it. Some like the idea of change but can't fathom doing it.
I am never pushy but I am passionate. That makes a huge difference.
Hope that helped!