I think the younger generation is somewhat mistrustful of the medical profession. But, they are also more open-minded.
They can tell when a physician cares and that's the most important thing. If they like organic food, Starbucks coffee, Amy's Pizza, lattes, Whole Foods meals, low fat everything...etc.,... then .....have an old fashioned "open house" on a day or at a time that many would be free.
A D.P.C. physician could even ask them what days and times are best for all of them to come. They will bring their significant other, perhaps their senior Mom and Dad, even their child.
It is a chance to obtain multiple patients into a new D.P.C. practice.
Free food these days may be an important thing to some people ...who may even be hungry.
When they see the organic food, they will think you are a really cool doctor.
That you "think like them."