Hi @adriennewolf! Welcome.
There are a few ways to get in front of small businesses. We’ve done them all - cold calls, cold emails, networking through familiar friends, direct mail advertising, and other marketing / personal outreach methods.
The places where you can start that are “low hanging fruit” is a chamber of commerce business meeting group (normally made up of small businesses where the owners are looking for affordable health options).
You should also consider your current patient panel and have your members reach out to their employer on your behalf. That is sometimes quite effective - especially if you give them your business card or a brochure and let them know you’re willing to meet with their employer.
Another place to look is to think through businesses that will likely “have” to offer a health plan to their employees (because they employ over 50 people), but likely can’t offer a great plan because they have low-wage workers (think nursing homes, adult living facilities, large construction companies, etc.). You can ask the owner or HR folks to meet, and then suggest presenting to all of the employees - letting them know the benefit of your clinic and how you can help ‘keep them away from their deductible’ (especially since your monthly fees are likely lower than their annual high deductibles).
You won’t get all the employees, but they will slowly come to you year after year, after hearing experiences from their peers. AND, it’s going to be a great option for their families, too. You may luck out and find an employer that wants to contribute part of your membership to their employees (we’ve had a few businesses end up doing this after a couple years of hearing their employee’s experiences with us).
The bottom line is that it takes a lot of work to get in front of businesses. We’ve had good success because I am not a physician, but am in charge of the business aspects, so I have time to go and talk with businesses - as I’m not seeing patients. Dr. Edgerly (our lead physician) came along at first, but hasn’t been to many meetings unless they are larger employers where we’re presenting to many employees.
Speaking of other people doing outreach for you - you could also reach out to local insurance brokers / benefits advisors to see if they would be interested in talking to their clients about your service. Be careful, though - many of them will think that you’re competing with their business (you’re mainly helping theirs, and offering their clients an excellent service). And also be careful about signing any exclusive agreements - those can lock you in a little too much if it’s the wrong place.
I hope that helps!