I’m curious how others found their niche? I think in DPC in particular, it’s critical to success to consider your niche. Why would someone choose YOU instead of the usual?
I know someone whose niche is complicated older adults who need more time than the usual rushed 10 minutes. Someone else who focuses on kids with a fear of doctors. My own niche is uninsured and underinsured working class young families and “crunchy” families who have been ostracized by the medical community. I certainly have patients who don’t fit into either of these groups, but these gave me some direction in my marketing, an idea of what I needed to offer, and provided some great referral sources. Instead of trying to find patients, I found people who know the kind of people who would make good patients. I am buddies with churches, midwives, lactation consultants, etc. And they send me as many patients as I want. If I was trying for seniors, I’d be going to senior centers, estate planners, travel agencies, etc.
I’ve seen practices struggle to get patients if they didn’t know ahead of time what would be of interest to their community. In my area, trying to look more “concierge” wouldn’t work. Alternatively, if 90% of a community is covered by Kaiser, you’re going to have to figure out how to work alongside and offer something they don’t. Or trying to appeal to young families in an aging community might not work out so well.
What other niches have people found? Who have you found can best connect you with patients? What are your best referral sources for your niche?