Hey, thanks for the shout out! Here’s a little vignette about naming my clinic! and why we chose “Plum Health”
Coming up with a name for my clinic was a tough process. I knew that I needed to pick something unique, something that wasn’t overused in the marketplace, and something that was easy to understand and recognize. I didn’t know a lot about branding and marketing at that time, in fact I knew very little.
Despite my naivety, I persisted and created a list of several potential names. Potential names included Lighthouse, Aym, Plum, Armiger, Stella, Vega, Detroit DPC, etc… I knew that I wanted something that could not be confined to one neighborhood, city, or geographic region and I knew that I didn’t want to name it “Dr. Thomas’ Clinic”. I reviewed them with my wife and a few friends.
I wasn’t 100% sold on Plum, but it felt right for some reason. For me it had a lot of meaning behind it and it had a nice round sound: Plum Health. As an aside, the health care market in Detroit is dominated by eponymous institutions, which are invariably named after men: William Beaumont Hosptal, Henry Ford Health System, St. John Hospital, St. Joseph Mercy Health System.
I knew that I wanted my brand to be slightly more feminine or at least gender neutral. After all, women often make health care and healthcare coverage decisions for their families, so I wanted a brand that would attract female clients.
As I was thinking about the name and the future logo design, I wrote this blog post: http://www.plumhealthdpc.com/blog/2016/7/28/so-why-plum