Can you provide a bit more context for the question and who the querent is?
If this is coming from patients, likely what they are looking for is a super bill or a green light on HSA fund use for DPC fees. If this is the case, you may want to consider addressing that specific market need and possibly modifying your business model.
If this is coming from an employer, likely they are looking to roll DPC fees into their existing health plan costs. Though some large insurers have DPC plans, we are not aware of any California plans offering a DPC component. However, if the employer has an ERISA plan, then they may be able to incorporate DPC fees into their plan.
If this is coming from the media, DPC hasn't been properly explained to them and they need more education.
In any case, a good way to talk about it with direct consumers is something along the lines of: DPC is a cost-based approach to healthcare that restores the patient-physician relationship by removing expensive obstacles to care. For example, the cheapest plan for a family of 4 on the CA Exchange costs $14k in premiums with an additional $12.6k in deductibles. Conversely, that same family of 4 can get unlimited primary care through a DPC for about $xx.xx per year. Obviously, maintaining health insurance for services other than primary care is always advisable, but DPC is a great way to get primary care needs met in an era of soaring insurance costs. By framing DPC fees in the context of overall healthcare costs (assuming the math makes financial sense), then the desire to shift the cost of DPC fees is obviated.
I know that this is a dense answer and I'm not sure I've answered your underlying question. If you'd like to discuss this further, always feel free to call us on 510.682.0766.