This is the most critical thing. I talk a lot at med schools and residency. In med schools you need to do the following:
* Espouse the virtues of FP and how we will shape medicine.
* Be out front to let med students who are interested in FP that they will be ridiculed for not choosing something more glamorous.
* Let them know that FP is uniquely suited for solo practice and being your captain. That the exodus to employed medicine is paranoia.
* Define that their job will NOT be taken over by NPs/PAs.
@brianpierce is so right about financials. Need to imprint the long term satisfaction rather than short term loan repayment. But we can clearly plant the seed that if they do enter an employment agreement that they can milk it tell their head is above water then bust out. Tell them to watch out for non-compete clauses. I give a whole talk on contract reading and i hammer that (to try to discourage them from being an employee).
In residencies you need to do the following:
* Show MACRA in their face! http://www.aafp.org/practice-management/payment/medicare-payment.html
* Go over the pitfalls of employment agreements and contracts with big box organizations.
* Assure that opening a small business is easy. Lots of people dumber than them do it.
* Let them know that the FP and DPC communities will bend over backwards to help them get started with free advice.
Stick your nose into your state academy. Speak as if DPC is the new normal. The state academy types may be stuck in a rut and are disconnected from the solo practitioner I recently spoke at the Louisiana Academy of Family Physicians Annual Assembly and was well received.. The point is we need to get loud and sell this thing hard.
If you are member of the AAFP let them know you reject any attempt to coddle MACRA and to please not claim that they "represent" us. Did I say get loud?